Is GEO Dead? What the Studies Cited to Bury It Actually Found
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Publish Date:
23 October, 2026
Category:
CNN
Video License
Standard License
Imported From:
Youtube
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By Evan Vega
A British SEO blog declared generative engine optimization mathematically disproven, with every escape hatch sealed. Novel Cognition checked each study and practitioner it cites against the primary sources: the critique of the 2023 GEO paper largely holds, but a quotation attributed to C-SEO Bench is not in the paper, a lab pipeline is described as the live web, and the Toronto study it leans on found 97% of ChatGPT’s retrieved pages absent from Google’s top 50.
